Brand Enforcement

As technologies continue to grow, the digital face of a brand is becoming more and more important and protecting a ‘brand’ across various digital platforms can be challenging. Further, with the 2008 amendments to the Indian Information Technology Act, 2000, and the introduction of the Digital Personal Data Protection Act, 2023, it has become important and urgent for a brand owner not to delay in securing its brand on the internet. Section 43A of the IT Act as well as the Digital Personal Data Protection Act, 2023 puts the onus on the right holders [brand owners] to ensure that ‘reasonable security procedures’ are in place at their organisation. Organisations including their employees that are negligent in protecting their brand can face huge penalties under Section 43A read with Section 85 of the IT Act. 

At Metarion®, we employ a multifaceted approach to identify and address unauthorized use of brand assets across various online platforms. This includes monitoring for counterfeit products, unauthorized resellers, and misuse of trademarks or logos.

Our team utilizes advanced detection tools and collaborates with legal experts to initiate takedown procedures, issue cease and desist letters, and, when necessary, pursue litigation against infringers. We aim to help maintain the integrity of our clients’ brands and prevent consumer confusion by actively enforcing brand rights.

Furthermore, we work closely with online marketplaces, social media platforms, and domain registrars to ensure swift removal of infringing content. Our proactive enforcement strategies are tailored to each client’s specific needs, ensuring comprehensive protection across all digital channels.