A leading e-commerce company and one of the largest internet based retailers in the world.
Challenge
The constant increase in third party product listings on the website and the absence of expert monitoring and analysis of all the products exposed the company to increased legal risks and liability issues.
Solution
Working closely with the Company, Metarion devised an online monitoring tool to identify concerned product listings on the website based on certain parameters. These product listings where then red flagged by Metarion and categorised into three different levels – High, Medium and Low depending on the risk and threat associated with the listing. A brief legal opinion was also sent to the company for all ‘high risk’ threats along-with recommended actions. This proactive approach of monitoring and identifying illegal product listings helped the company prevent potential legal suits and negative publicity.
Results
Developed a Monitoring Tool Based on the Website’s Code
Identified Concerned Listings and Categorised them according to their Threat Level