A leading FMCG multinational company with over 200 brands present in around 150 countries across the world.

Challenge

With the gradual increase and rise of e-commerce websites in the country the company needed constant monitoring of the internet to identify and take down counterfeit and/or unauthorised products.

Solution

Metarion devised an online brand protection strategy including brand monitoring, management and enforcement in order to ensure a comprehensive protection of the brands of the company. To this effect, Metarion structured, maintained and managed a trademark and domain name portfolio for the entire list of brands of the company and tied up with leading e-commerce websites for a better response time and immediate removal of counterfeit or unauthorised products.
At present, Metarion monitors each and every major e-commerce websites for counterfeit or unauthorised products and acts immediately and aggressively for the removal of such listings either by contacting the concerned website or by serving Cease and Desist Letters, and in exceptional cases – moving the court for trademark infringement, on behalf of the company.

Results

Consolidation of all Trademarks and Domain Names into a Single Portfolio
Effective Management of Trademarks and Domain Names
Successful tie-ups with leading e-commerce websites
Constant Removal of Counterfeit/Unauthorised Products

A leading FMCG multinational company with over 200 brands present in around 150 countries across the world.

Challenge

Solution

Results

info@metarion.com

+91-11-6635-1026

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